10,000+ vetted creators. 60+ countries. 2B+ combined followers.
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Three steps. Zero guesswork. We build the creator campaign so your release gets the impact it deserves.
Share your track, target genre, visual assets, and campaign goals. We’ll build a custom strategy based on your audience and release timeline.
We hand-select the optimal mix of nano influencers, micro influencers, lyric pages, and genre/culture pages based on your genre, sound, and target demographic.
Creators produce TikTok videos, Instagram Reels, and graphic posts featuring your music, timed to maximize algorithmic impact around your release window.
Amazing communication. I did not know the first thing about music promotion, but they walked me through the whole thing, kept me in the loop the entire time, and made everything a breeze. 10/10.
Quick response with an informative letter. Straightforward and professional from the start.
The pricing caught my attention, better than other services I had compared, without seeming too good to be true. But what really won me over was dealing with real people the whole way through.
I gave 4Labs a try for one of my recent releases, and I’m glad I did. The whole process was straightforward, and I never felt left wondering what was going on. The playlists matched my style better than I expected, and my music reached people who were actually engaging with it.
The first campaign worked out so well that I came back for my next release, and they delivered again. Definitely a service I’ll keep using!
Amazing communication. I did not know the first thing about music promotion, but they walked me through the whole thing, kept me in the loop the entire time, and made everything a breeze. 10/10.
Quick response with an informative letter. Straightforward and professional from the start.
The pricing caught my attention, better than other services I had compared, without seeming too good to be true. But what really won me over was dealing with real people the whole way through.
I gave 4Labs a try for one of my recent releases, and I’m glad I did. The whole process was straightforward, and I never felt left wondering what was going on. The playlists matched my style better than I expected, and my music reached people who were actually engaging with it.
The first campaign worked out so well that I came back for my next release, and they delivered again. Definitely a service I’ll keep using!
We match your release to the right mix of creator types to maximize reach, engagement, and algorithmic performance.
Creators with 1K–10K highly engaged followers. They deliver authentic, word-of-mouth exposure with industry-leading engagement rates that trigger the algorithm.
Trusted voices with 10K–100K followers in music, lifestyle, and culture niches. Their endorsement carries weight and drives meaningful discovery at scale.
High-profile creators with 100K–1M+ followers who deliver massive reach and cultural credibility. Included in our Amplify and Collab tiers to amplify your release to the widest possible audience.
High-follower lyric and quote pages that create shareable visual content around your song’s most powerful lines, driving saves, shares, and repeat listens.
Niche community hubs for hip-hop, R&B, pop, Latin, Afrobeats, and more. These tastemaker accounts are where fans go to discover what’s next.
Receive a full campaign report with impressions, engagement metrics, saves, shares, profile visits, and streaming attribution data.
Real creators. Real audiences. Real growth. Here is what that actually means for your release.
Every post comes from a real creator with a genuine, engaged audience. No bots, no fake accounts, no engagement pods, no numbers that vanish a week later.
You work with actual people who walk you through the campaign and keep you in the loop the whole way. Real answers, never auto-replies.
Saves, shares, profile visits and new followers build signal the streaming and social algorithms keep reading, so your growth keeps compounding after the campaign ends.
Nano influencers (1K–10K followers) have smaller but deeply engaged audiences, often achieving 6–12% engagement rates. Micro influencers (10K–100K) offer wider reach with strong credibility. Macro influencers (100K–1M+) deliver massive reach and cultural credibility. They’re included in our Amplify and Collab tiers and are ideal for major releases that need maximum exposure. We use all three strategically: nanos for authentic grassroots buzz, micros for scalable discovery, and macros for high-impact visibility.
Lyric pages create shareable visual content featuring your song’s best lines, driving saves and shares, two signals Instagram’s algorithm heavily rewards. Genre and culture pages (hip-hop, R&B, pop, Latin, etc.) place your music directly in front of passionate niche communities who are actively looking for new music.
Most campaigns can launch within 5–7 business days of submission. For pre-release campaigns, we recommend booking at least 14 days ahead of your drop date so we can coordinate creator timelines with your release window.
Depending on your package, creators can produce a mix of short-form video and supporting content across Instagram and TikTok. This includes Reels/TikToks, Stories, carousel posts, and lyric-style or graphic content. The exact format mix depends on the creator type and your campaign goals. We optimize for maximum engagement and algorithmic reach.
Absolutely. Influencer campaigns pair perfectly with our Playlist and Ads services for a full-funnel rollout. Many clients run TikTok and Instagram influencers alongside paid ads for maximum cross-platform impact. Reach out and we’ll build a bundled strategy.
Take our quiz for some guidance. Pick a package, submit your post, and we handle the rest. Most campaigns launch within 48 hours of approval.