Creator Powered Growth.
- Reviewed Before Launch
- Engaged Influencers Only
- Launched within 5–7 Days
How It Works
A streamlined campaign process built for artists and labels who want real results, not vanity metrics.
Submit Your Release
Share your track, target genre, visual assets, and campaign goals. We’ll build a custom strategy based on your audience and release timeline.
Creator Matching
We hand-select the optimal mix of nano influencers, micro influencers, lyric pages, and genre/culture pages based on your genre, sound, and target demographic.
Content Goes Live
Creators produce TikTok videos, Instagram Reels, and graphic posts featuring your music, timed to maximize algorithmic impact around your release window.
Reporting & Insights
Receive a full campaign report with impressions, engagement metrics, saves, shares, profile visits, and streaming attribution data.
Five Pillars of Influencer Impact
We match your release to the right mix of creator types to maximize reach, engagement, and algorithmic performance.
Nano Influencers
Creators with 1K–10K highly engaged followers. They deliver authentic, word-of-mouth exposure with industry-leading engagement rates that trigger the algorithm.
Micro Influencers
Trusted voices with 10K–100K followers in music, lifestyle, and culture niches. Their endorsement carries weight and drives meaningful discovery at scale.
Macro Influencers
High-profile creators with 100K–1M+ followers who deliver massive reach and cultural credibility. Included in our Amplify and Collab tiers to amplify your release to the widest possible audience.
Lyric Pages
High-follower lyric and quote pages that create shareable visual content around your song’s most powerful lines, driving saves, shares, and repeat listens.
Music Pages
Niche community hubs for hip-hop, R&B, pop, Latin, Afrobeats, and more. These tastemaker accounts are where fans go to discover what’s next.
Common Questions
How do lyric pages and genre pages help my campaign?
Lyric pages create shareable visual content featuring your song’s best lines, driving saves and shares, two signals Instagram’s algorithm heavily rewards. Genre and culture pages (hip-hop, R&B, pop, Latin, etc.) place your music directly in front of passionate niche communities who are actively looking for new music.
How soon can a campaign go live?
Most campaigns can launch within 5–7 business days of submission. For pre-release campaigns, we recommend booking at least 14 days ahead of your drop date so we can coordinate creator timelines with your release window.
What content formats will creators use?
Depending on your package, creators can produce a mix of short-form video and supporting content across Instagram and TikTok. This includes Reels/TikToks, Stories, carousel posts, and lyric-style or graphic content. The exact format mix depends on the creator type and your campaign goals. We optimize for maximum engagement and algorithmic reach.
Can I combine this with other 4Labs services?
Absolutely. Influencer campaigns pair perfectly with our Playlist and Ads services for a full-funnel rollout. Many clients run TikTok and Instagram influencers alongside paid ads for maximum cross-platform impact. Reach out and we’ll build a bundled strategy.
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