PROMOTE YOURLO-FI RELEASE

Lo-fi livestreams and extended mix videos get millions of concurrent listeners on YouTube. The platform is a primary listening destination for the genre. Pre-roll targeting study and focus content viewers reaches the core lo-fi audience in their natural environment.

Lo-fi has some of the highest replay and save rates on the platform. Long listening sessions send strong completion signals to the Spotify algorithm. Once placed on the right playlists, lo-fi tracks consistently appear in Discover Weekly and Radio queues for similar listeners.

Lo-fi audio is widely used in aesthetic, study, and productivity content on TikTok. Viral potential is lower than dance or trend-driven genres, but sound use is consistent and accumulates meaningful stream counts over time.

Instagram aesthetic content uses lo-fi audio regularly in Reels and Stories. Effective for visual artist branding and building a following in the study and chill content community.

Lo-fi listeners are session listeners, not shuffle listeners. We target curators who run study beats, focus, work, and chill playlists where listeners stay and listen for hours at a time. These placements drive completion rates and saves that feed the Spotify algorithm far more effectively than high-turnover genre playlists.

We prioritize placements on playlists with high replay rates over playlists with high raw follower counts. A 50K-follower lo-fi study playlist with listeners who return daily is worth more algorithmically than a 500K-follower generic chill playlist with low replay rates. Our curator relationships include data on listener behavior, not just subscriber counts.

YouTube is a core platform for lo-fi, not a secondary one. We run pre-roll campaigns targeting lo-fi study streams and focus content viewers simultaneously with Spotify pitching, building cross-platform presence that strengthens the artist profile across both major listening destinations.